4 reasons to check if Mickey Mouse’s email is valid
There’s something about a form requesting email addresses that inspires mistrust and creativity in some users. If someone is keen to protect their inbox from your marketing activities then it’s pretty...
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What does Apple’s keynote mean for ecommerce?
One thing’s for sure, Apple know how to put on a show. I found yesterday’s keynote pretty exciting, not least when they welcomed Microsoft’s Kirk Koenigsbauer onto stage to demo the awesome way MS...
View ArticleHow to get the most from Google’s new email targeted ads
Google’s latest fanfare revealed a new advertising advertising feature, “Customer Match” – big news for marketers who can now reach out to customers identified by email address through pay-per-click...
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BIG UX Lessons for Small Sites
Ecommerce usage has exploded in the U.S! Even Black Friday crowds have opted to order through the internet, where Black Friday specials have also been introduced. But not all ecommerce sites, are...
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Mistakes you’re probably making with email validation
An email address is one of the most important pieces of customer data and yet for some reason it seldom gets the attention it deserves. A number of well-known websites are making basic fundamental...
View ArticleIntroducing PCA Predict services for improving customer experience and...
During NRF in New York, Luis describes the value of PCA Predict services for improving customer experience and ensuring accurate data to increase the efficiency of business operations and gain insight.
View Article3 reasons why you should stop using regex email validation
As email is one of the most efficient ways of keeping in touch with your customers, your contact database is your most precious asset. However, keeping bad addresses out of your database is just as...
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Customer remarketing for ecommerce websites
Basket and checkout abandonment is a natural part of ecommerce life. The average abandonment rate in the UK is between 60% and 70% (depending on where you source your stats – clients I’ve worked with...
View ArticleAn introduction to Phone number validation [VIDEO]
An introduction to PCA Predict’s Phone number validation services for web forms, epos and CRM systems. For more details please read about our Phone validation service.
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How to boost ROI with cart abandonment emails
Although HubSpot estimate average cart abandonment rates at a massive 67.4%, it doesn’t mean those sales are lost forever. Cart abandonment emails not only help to entice customers back to your page,...
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