Why the digital revolution shows no sign of slowing 2014
Last week the latest IPA Bellwether report for Q4 2013 found that budgets across advertising, marketing and digital had been raised for a fifth quarter in a row in the final three months of 2013....
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Content versus Experience Marketing
Marketers know digital technology has changed customer behaviour forever – but what is the best strategy for engaging and maintaining relationships? Should brands focus on content marketing strategies...
View ArticleWhy Google recommends you use auto-complete on your website
Veterans of the World Wide Web are often surprised to learn that Alta Vista, once a popular destination for searchers, was only retired in July 2013. Despite the abundance of search engines still...
View ArticleAre you making the most of what Google has to offer?
There is so much more to Google than just PPC. The internet giant offers a whole range of services to help promote your business. Here are our top tips for getting the most out of Google. Google My...
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Why your marketing lists are rubbish
Last week there was debate in our team as to whether direct mail still had a place within today’s marketing world. One colleague shared a story from a previous role, whereby a teabag and KitKat were...
View ArticleBig Data: Increasing Customer Conversions – webinar
http://go.postcodeanywhere.com/triggarwebinar
View Article4 reasons to check if Mickey Mouse’s email is valid
There’s something about a form requesting email addresses that inspires mistrust and creativity in some users. If someone is keen to protect their inbox from your marketing activities then it’s pretty...
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What does Apple’s keynote mean for ecommerce?
One thing’s for sure, Apple know how to put on a show. I found yesterday’s keynote pretty exciting, not least when they welcomed Microsoft’s Kirk Koenigsbauer onto stage to demo the awesome way MS...
View ArticleHow to get the most from Google’s new email targeted ads
Google’s latest fanfare revealed a new advertising advertising feature, “Customer Match” – big news for marketers who can now reach out to customers identified by email address through pay-per-click...
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BIG UX Lessons for Small Sites
Ecommerce usage has exploded in the U.S! Even Black Friday crowds have opted to order through the internet, where Black Friday specials have also been introduced. But not all ecommerce sites, are...
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Ask the experts – how to drive more direct hotel bookings and sales online
It’s around this time of year I get a little excited as it means its not that long till my favourite show starts up again and to quote The House of Stark ‘winter is coming’. The meaning behind these...
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Mistakes you’re probably making with email validation
An email address is one of the most important pieces of customer data and yet for some reason it seldom gets the attention it deserves. A number of well-known websites are making basic fundamental...
View ArticleIntroducing PCA Predict services for improving customer experience and...
During NRF in New York, Luis describes the value of PCA Predict services for improving customer experience and ensuring accurate data to increase the efficiency of business operations and gain insight.
View Article3 reasons why you should stop using regex email validation
As email is one of the most efficient ways of keeping in touch with your customers, your contact database is your most precious asset. However, keeping bad addresses out of your database is just as...
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Customer remarketing for ecommerce websites
Basket and checkout abandonment is a natural part of ecommerce life. The average abandonment rate in the UK is between 60% and 70% (depending on where you source your stats – clients I’ve worked with...
View ArticleAn introduction to Phone number validation [VIDEO]
An introduction to PCA Predict’s Phone number validation services for web forms, epos and CRM systems. For more details please read about our Phone validation service.
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How to boost ROI with cart abandonment emails
Although HubSpot estimate average cart abandonment rates at a massive 67.4%, it doesn’t mean those sales are lost forever. Cart abandonment emails not only help to entice customers back to your page,...
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